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Title. Nu Dormir

For. EE 

Challenge. To convince EE mobile users to put their phones down 30 minutes before bed to improve their sleep and quality of life.

Details

problem.

insight.

Using your phone before you sleep will have bad consequences on your skin and your motivations for the following day. 
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Women spend so much money to look younger, yet the secret is to really put your phone down at night.
It is claimed that looking at your phone before you sleep causes premature wrinkling. 
To tackle premature wrinkling women in the UK spend £150k in their lifetime on brands that market with this promise- EE offers a solution that is 100% cheaper.
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The website:

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The street teams will hand out 'moisturizer bottles' that are in fact, safes that locked for a chosen amount of time, so you can lock away your phone and prevent the temptation to look at it. 
To further the social proof of how effective, putting your phone down at bedtime is. We would work alongside beauty care influences.

CREATIVE TEAM

Jake Pritchard

Braeden Meckelborg

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