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JACOB PRITCHARD
Creative Strategist
Title. F'ck Predictable
For. Stance Underwear
Challenge. Help expand their world
Details
problem.
insight.
Stance is only known for their socks, but not many people know about their boxers.
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Advertising has changed it is now about inviting a community into the vision that your brand has. - Not hard selling something to a target audience.
Creativity Leads a life of its own, it ignores templates, recommendations and paths. It makes its own way, that's why creative ideas are unpredictable. They're unique, new and unexpected, but genius nevertheless.
To push this campaign further, what if we...
Made special edition boxers for January 12th (no trousers on the tube day).
Partner up with the old-time classic Captain Underpants, to release one more book, with the boxers Stance have provided him with.
Start a nationwide competition for people to draw and design the next release of Stance underwear.
CREATIVE TEAM
Jake Pritchard
Charlie Fraser
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