Title. Break Free From Your Console

For. Google Stadia

Challenge. Create excitement about the release of Google's new gaming platform

Details

problem.

insight.

No one knows about the Google stadia being a cloud-based gaming platform (which means its console-less)

Gamers are becoming frustrated with the restriction of a console.

Highlighting and boasting about one key feature of Google stadia. - That it is completely cloud-based and being bound to a console is behind the times.

route 1. BREAK FREE FROM THE CONSOLE

route 2. DON'T LET YOUR DAY GET IN THE WAY OF YOUR GAMING

Guerilla stunt

Demonstrating in real-time, how the characters of our favourite games are escaping from our consoles, ready to be in the world of Stadia

Snapchat:

Magazine:

To push this campaign further, what if we...

Could have partnered up with Twitch streamers, and remove a handful of characters from the games.

Had a Youtube pre-roll, an abundance of characters breaking out of the screen limitations, using the skip button and then jumping/flying around your screen before exiting swiftly.

Could partner up with the popular app pokemon go? We would have the characters escaping from the app and onto the home screen.

CREATIVE TEAM

Jake Pritchard

Charlie Fraser

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JACOB PRITCHARD

Creative Strategist

Details

problem.

insight.

No one knows about the Google stadia being a cloud-based gaming platform (which means its console-less)

Gamers are becoming frustrated with the restriction of a console.

Highlighting and boasting about one key feature of Google stadia. - That it is completely cloud-based and being bound to a console is behind the times.

route 1. BREAK FREE FROM THE CONSOLE

route 2. DON'T LET YOUR DAY GET IN THE WAY OF YOUR GAMING

Guerilla stunt

Demonstrating in real-time, how the characters of our favourite games are escaping from our consoles, ready to be in the world of Stadia

To push this campaign further, what if we...

Could have partnered up with Twitch streamers, and remove a handful of characters from the games.

Had a Youtube pre-roll, an abundance of characters breaking out of the screen limitations, using the skip button and then jumping/flying around your screen before exiting swiftly.

Could partner up with the popular app pokemon go? We would have the characters escaping from the app and onto the home screen.

Details

problem.

insight.

No one knows about the Google stadia being a cloud-based gaming platform (which means its console-less)

​

Gamers are becoming frustrated with the restriction of a console.

Highlighting and boasting about one key feature of Google stadia. - That it is completely cloud-based and being bound to a console is behind the times.

​

route 1. BREAK FREE FROM THE CONSOLE

route 2. DON'T LET YOUR DAY GET IN THE WAY OF YOUR GAMING

Guerilla stunt

Demonstrating in real-time, how the characters of our favourite games are escaping from our consoles, ready to be in the world of Stadia

​

To push this campaign further, what if we...

Could have partnered up with Twitch streamers, and remove a handful of characters from the games.

Had a Youtube pre-roll, an abundance of characters breaking out of the screen limitations, using the skip button and then jumping/flying around your screen before exiting swiftly.

Could partner up with the popular app pokemon go? We would have the characters escaping from the app and onto the home screen.