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JACOB PRITCHARD
Creative Strategist
Title. Pocket PT
For. Creative Conscious - Mental wellbeing
Challenge. Empower people who are affected by mental illness
Details
problem.
insight.
Lockdown hit the UK causing severe effects on peoples mental health and the ability to get active and moving.
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Exercise is fundamental to ensure a healthy physical and mental state.
Exercise is more important now than it has ever been. Isolation lack of possibilities and lack of social connect will crash so many households.
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To tackle this we created a chatbot, that tailors a homework that is perfectly suited to your availability and goals.
To push this campaign further, what if we...
Could partner with personal trainers to send people videos of workouts created by them, encouraging them to take their fitness journey to the next step.
Posted Facebook and Instagram videos of people working out using the messenger bot.
Extend the content to offer Yoga, nutrition and stretches.
CREATIVE TEAM
Jake Pritchard
Charlie Fraser
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