top of page
JACOB PRITCHARD
Creative Strategist
Title. Heart mark
For. British heart foundation
Challenge. The British heart foundation has seen 50% of new supporters stop donating in the first 12 months. They need to develop a campaign that keeps donors engaged past the critical 12 months mark.
Details
problem.
insight.
British Heart Foundation loose active donors after the 12-month mark.
​
​
Millions of people celebrate being an active donor to charities due to the benefits of virtue signalling to peers.
Inspired by the advert SickKids vs: Undeniable, created by Cossett. We empowered everyone affected by heart disease by bringing BHF into the digital world with a partnership with Instagram. Allowing active donors to wear a badge on their social feed.
We invited donors to show their support...
...by wearing a heart mark on their social media
And of course our own bit of social media
CREATIVE TEAM
Jake Pritchard
Braeden Meckelborg
bottom of page