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Title. Heart mark

For. British heart foundation 

Challenge. The British heart foundation has seen 50% of new supporters stop donating in the first 12 months. They need to develop a campaign that keeps donors engaged past the critical 12 months mark. 

Details

problem.

insight.

British Heart Foundation loose active donors after the 12-month mark.
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Millions of people celebrate being an active donor to charities due to the benefits of virtue signalling to peers.
Inspired by the advert SickKids vs: Undeniable, created by Cossett. We empowered everyone affected by heart disease by bringing BHF into the digital world with a partnership with Instagram. Allowing active donors to wear a badge on their social feed. 
We invited donors to show their support...
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...by wearing a heart mark on their social media
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And of course our own bit of social media

CREATIVE TEAM 

Jake Pritchard 

Braeden Meckelborg

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